THE ASK:

Create content for SOLO cups that celebrated their party-ready appeal and encouraged customers to use our products in a whole host of ways.

CAMPAIGN BACKGROUND:

We tapped into the DIY culture and brought unexpected uses that cued more cup usage for the springtime.

MY ROLE:

Concepting video content and collaborating with team and in-house videographer to bring videos to life.

Also, being the talent in videos.

SOCIAL VIDEOS

Coming up with untraditional uses of products to get consumers to use more of the product is kinda my thing.

ADDITIONAL SOCIAL POSTS

Here are a few additional social posts that were scheduled to be posted prior to COVID-19.