THE ASK:

Simplify the printer shopping process and humanize the language to make it easy for people to find their perfect printer.

CAMPAIGN BACKGROUND:

We were tasked with redesigning HP’s e-commerce pages and transforming the shopping experience into a less painful one.

The work was created online on Amazon brand store pages and product description pages.

MY ROLE:

Writing copy across multiple e-commerce assets to simplify the printer shopping process.

AMAZON BRAND PAGE REDESIGN

People hate shopping for a printer!

In reality, all people want from their printer is for it to print without any of the frills.

Unfortunately, the copy in the category is loaded with jargon that doesn’t make sense to consumers.

So we made it seamless to find the perfect printer based on the needs of the consumers without the jargon they’ve become accustomed to seeing.

AMAZON PDPs & BTF

We applied the same exercise of simplification to other products in their portfolio, when we took complicated tech jargon and made it easier for consumers to understand.