THE ASK:

Write headlines to assist our soccer program with DraftKings that could make an American audience excited about futbol.

CAMPAIGN BACKGROUND:

The campaign was based on the idea that while Americans watch football they aren’t crazy about futbol like so many other countries.

But sports betting is becoming America’s new pastime, so that’s why Heineken and DraftKings together was a sure thing.

MY ROLE:

Crafting messaging that spoke towards our program and enticed an American audience to join our soccer program.