ASK AND BACKGROUND:

We were challenged to create the next chapter of the Dixie Make It Right campaign.

Choosing a paper plate is something people don’t think twice about, until that small choice ruins their meal or worst yet their day. When that happens they let the whole worldwide web know, which is where the ethos of the original campaign was born.

MY ROLE:

Concepting and writing copy across TV, Banners, Social, and Audio Ads.

TV & OLV

“MARTIN”

AUDIO ADS

We were challenged to tell stories of failing store brand plates using only sound (thank god I was a sound designer in my past life).

Oh, but here’s the rub…We had to do it in 15 seconds.

Well, actually we had to tell that story in 8 seconds, because our lovely legally-required disclaimer was about 7 seconds.